Target Account Profiling

IDL will independently profile an IT Vendor target account list to clarify their policy status and progress towards a solution. This insight provides the IT Vendor's sales team with a clear engagement route for presenting the Thought Leadership Sales Collateral particularly to business policy owners.


IDL will build a target account database of business policy owners appropriate to the IT Vendor's solution. The policy owners tend to own the budget for a policy solution.

Research & Analysis

IDL will analyse business policy owners on the database to understand their status on implementing new or revised policy practices and procedures, and determine their plan for new IT processes and controls. These outcomes are then reported back to the IT Vendor for engagement.