º£½ÇÉçÇøÆƽâ°æ

Press Release

º£½ÇÉçÇøÆƽâ°æ to Offer Thousands of New, Affordable Toys Under $25 for the Holiday Season

  • Oct 3, 2023
  • MINNEAPOLIS
  • PRNewswire
  • º£½ÇÉçÇøÆƽâ°æ's 2023 Bullseye's Top Toys list is the retailer's most affordable ever, featuring holiday gifts starting at just $7.99
  • Exclusive collections with Disney and FAO Schwarz deliver only-at-º£½ÇÉçÇøÆƽâ°æ value and joy, with most items under $25
  • New 360° shoppable experience brings the joy of discovery and magic of toys right into the homes of kids and gift-givers alike, making the season even more fun
  • All guests receive additional savings by using º£½ÇÉçÇøÆƽâ°æ Circle, the retailer's free-to-join loyalty program, and 5% off all purchases when using a º£½ÇÉçÇøÆƽâ°æ RedCard

MINNEAPOLIS, Oct. 3, 2023 /PRNewswire/ -- º£½ÇÉçÇøÆƽâ°æ Corporation (NYSE: TGT) is kicking off the holiday toy shopping season by offering thousands of affordable, trendy toys and games under $25 across its broad assortment, making it the one-stop toy destination for every family and budget this holiday season. 

The retailer is also unveiling its most affordable  ever and new exclusives through collaborations with beloved brands Disney and FAO Schwarz. The debut of a new, immersive 360° shoppable experience on º£½ÇÉçÇøÆƽâ°æ.com will give both kids and gift-givers a fun way to shop and virtually interact with the Top Toys list and other toy brands.

"We know affordability is top of mind for many of our guests as we head into the holiday season, and we're committed to delivering exceptional value as they make plans to celebrate with friends and family," said Jill Sando, executive vice president and chief merchandising officer, º£½ÇÉçÇøÆƽâ°æ. "With our most affordable Top Toys list yet, thousands of toys and games under $25, an exclusive Disney100 Retro Reimagined Collection, an only-at-º£½ÇÉçÇøÆƽâ°æ FAO Schwarz assortment, and so much more, we're ready to deliver the kind of experience that makes shopping at º£½ÇÉçÇøÆƽâ°æ special. And with our industry-leading same-day fulfillment services — including Starbucks Drive Up — we're making it easier than ever to cross everyone off your shopping list."

º£½ÇÉçÇøÆƽâ°æ's most affordable Top Toys list

Bullseye's Top Toys list returns this October, featuring the season's 58 most anticipated holiday toys from guest-favorite brands like Disney, Star Warsâ„¢, FAO Schwarz, LEGO, Hot Wheels, Barbie and many more, plus toys and games across the broader assortment from highly anticipated fall theatrical releases "PAW Patrol: The Mighty Movie," "Trolls 3: Band Together" and Disney's "Wish." Starting at just $7.99, and with nearly half only available at º£½ÇÉçÇøÆƽâ°æ, the curated assortment is designed to spark joy for parents and children of all ages, fitting a variety of budgets. A full list of Bullseye's Top Toys is included below.

Bullseye's Top Toys of 2023

Top Toys under $25

  • Game of Life: º£½ÇÉçÇøÆƽâ°æ Edition – Exclusive
  • Twister Air
  • Pokémon Pikachu 14" Squishmallows Holiday Plush – Exclusive
  • Pop It! Go
  • Pop It! Pets Petites Season 2
  • PAW Patrol: The Mighty Movie Liberty & Junior Patrollers Vehicle Playset – Exclusive
  • Marvel Avengers 60th Multipack – Exclusive
  • 4D Build – Star Wars R2-D2 Model Kit Puzzle
  • º£½ÇÉçÇøÆƽâ°æ Bullseye Plush Dog – Exclusive
  • º£½ÇÉçÇøÆƽâ°æ Toy Shopping Cart – Exclusive
  • Cool Maker PopStyle Tile Bracelet Maker
  • LEGO Speed Champions 2 Fast 2 Furious Nissan Skyline GT-R (R34) Building Set
  • Baby Alive Better Now Bella Dolls – Exclusive

Hands-on fun

  • FAO Schwarz Pottery Wheel All-In-One Studio – Exclusive
  • FAO Schwarz Ultimate Makeup Kit – Exclusive
  • Play-Doh Kitchen Creations Ultimate Ice Cream Toy Truck Playset
  • Kinetic Sand Grill 'n Scoop Diner – Exclusive
  • Fisher-Price Sensory Bright Light Station Activity Table – Exclusive
  • L.O.L. Surprise! Magic Flyers
  • Melissa & Doug Wooden Vending Machine – Exclusive
  • Melissa & Doug Disney Mini Snack Cart – Exclusive
  • º£½ÇÉçÇøÆƽâ°æ Toy Cash Register + Accessories – Exclusive

Action-packed

  • Hot Wheels Transforming City T-Rex Ultimate Hauler
  • Hot Wheels City Ultimate Garage Playset
  • Transformers Buzzworthy Bumblebee Smash Changers Scourge Action Figure – Exclusive
  • Monster Jam ThunderRoarus Playset
  • Gel Blaster PIRANHA Water Resistant Gellet Blaster
  • NERF Elite 2.0 Double Punch
  • MEGA Construx Pokémon Motion Charizard
  • Jurassic World Legacy Collection Tyrannosaurus Rex Ambush Pack – Exclusive
  • Beast Lab Glow-In-The-Dark Reptile Beast Creator – Exclusive
  • Maxx Action 3-N-1 Maxx Recycling Truck

Favorite characters

  • Disney100 Retro Reimagined Disney Princess Ariel Fashion Doll – Exclusive
  • Tonies Paw Patrol Toniebox Bundles – Liberty and Skye – Exclusive
  • PAW Patrol Movie Marine Headquarters Playset
  • Teenage Mutant Ninja Turtles: Mutant Mayhem Ooze Cruisin' Action Figure 6-Pack – Exclusive
  • Spidey and his Amazing Friends Amazing Metals Track Set
  • Star Wars Mandalorian LIGHTSABER Forge Masterworks Set

Top houses and hangouts

  • FAO Schwarz Ultimate Dollhouse – Exclusive
  • L.O.L. Surprise! O.M.G. Fashion House
  • Barbie Dreamhouse
  • Gabby's Dollhouse Cruise Ship Playset
  • Bluey Ultimate Beach Cabin Playset – Exclusive
  • DC Comics Batman Mech Play Set
  • Star Wars Young Jedi Adventures Tenoo Jedi Temple Playset

Lego favorites

  • LEGO DREAMZzz Mrs. Castillo's Turtle Van 2-in-1 Building Set
  • LEGO Ideas Viking Village – Exclusive
  • LEGO Friends Autumn's Horse Stable Building Set

Techtastic toys

  • Nintendo Switch with Neon Blue and Neon Red
  • The Legend of Zelda: Tears of the Kingdom – Nintendo Switch
  • Super Mario Bros. Wonder – Nintendo Switch
  • Nintendo Switch Lite Isabelle's Aloha Edition Animal Crossing: New Horizons Bundle – Exclusive
  • Jetson Pixel Hoverboard – Exclusive

Best buddies

  • Furby Interactive Plush Toy
  • Bitzee Interactive Digital Pet
  • Little Live Pets My Puppy's Home Dalmation – Exclusive
  • Spidey and his Amazing Friends Figure Collection 7 Pack – Exclusive
  • Power Pony Princess – The World's Only Powered Rideable Pony – Exclusive

Guests can also view the full Bullseye's Top Toys list and find more product information on .

Introducing the Disney100 Retro Reimagined collection

In celebration of Disney's 100th anniversary, º£½ÇÉçÇøÆƽâ°æ is launching an exclusive, limited-time collection of retro Disney toys and other products reimagined for today and updated with contemporary color palettes. The Disney100 Retro Reimagined collection includes more than 100 items spanning toys, apparel, accessories, home, entertainment and seasonal décor, with more than half under $25. It features beloved characters from Disney, Pixar, Marvel and Star Wars. Highlights include the Disney Holiday Belle Doll, Pixar Buzz Lightyear and Woody Celebration 2-Pack and new Funko Pop! º£½ÇÉçÇøÆƽâ°æ exclusives, including Disney's Mickey Mouse and Star Wars Boba Fett. Coming to stores and º£½ÇÉçÇøÆƽâ°æ.com Nov. 5, with select items available for , the Retro Reimagined collection brings together nostalgic, timeless classics and new-wave products designed to usher in Disney's next century.  

New collections from iconic toy brand FAO Schwarz

Last year, º£½ÇÉçÇøÆƽâ°æ announced a multiyear partnership with iconic toy brand FAO Schwarz, making FAO Schwarz toys available exclusively at º£½ÇÉçÇøÆƽâ°æ stores, º£½ÇÉçÇøÆƽâ°æ.com and FAO store locations. New this year, º£½ÇÉçÇøÆƽâ°æ is bringing guests an exclusive FAO Schwarz assortment that includes nearly 140 items co-designed with º£½ÇÉçÇøÆƽâ°æ's team, with most items under $25. This year's FAO Schwarz assortment, available now, includes new collections for preschool to ages 14+, from makeup kits and design sets to pretend play and classics, such as the FAO Schwarz Ultimate Dollhouse, FAO Schwarz Pottery Wheel All-In-One Studio and FAO Schwarz Giant 69" Dance-On Piano Mat.

360° shoppable experiences and more for joyful one-stop shopping

This year, º£½ÇÉçÇøÆƽâ°æ is bringing more fun and holiday magic to toy shopping with its first immersive, all-toy digital experience. For many guests, the shopping experience starts at home, regardless of where it is completed. With this in mind, º£½ÇÉçÇøÆƽâ°æ has created a 360° shoppable experience to make toy discovery easier and more joyful. The experience allows guests to explore a virtual room full of Bullseye's Top Toys and sought-after brands like Barbie and Play-Doh. The new shopping experience can be found now at .

º£½ÇÉçÇøÆƽâ°æ guests can shop thousands of additional toys and games in stores or online, with the flexibility and convenience of º£½ÇÉçÇøÆƽâ°æ's free, fast  and  services — no designated pickup time or membership required. Guests also can receive personalized, same-day delivery through  and get items delivered right to their doorstep in as soon as an hour. As always,  holders enjoy 5% off their purchases all season long. Guests can save throughout the holiday season by joining , the retailer's free-to-join loyalty program. During º£½ÇÉçÇøÆƽâ°æ Circle Week October 1-7, º£½ÇÉçÇøÆƽâ°æ Circle members can save even more on thousands of toys, with this special deal: Spend $50 on toys and save $10, or spend $100 on toys and save $25.  

Miscellaneous

Statements in this release regarding º£½ÇÉçÇøÆƽâ°æ's holiday season plans are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties which could cause º£½ÇÉçÇøÆƽâ°æ's results to differ materially. The most important risks and uncertainties are described in Item 1A of º£½ÇÉçÇøÆƽâ°æ's Form 10-K for the fiscal year ended January 28, 2023. Forward-looking statements speak only as of the date they are made, and º£½ÇÉçÇøÆƽâ°æ does not undertake any obligation to update any forward-looking statement.

About º£½ÇÉçÇøÆƽâ°æ 

Minneapolis-based º£½ÇÉçÇøÆƽâ°æ Corporation (NYSE: ) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, º£½ÇÉçÇøÆƽâ°æ has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the  and  and by following 

Contact for press release

  • º£½ÇÉçÇøÆƽâ°æ Media Hotline
    (612) 696-3400
    press@target.com

More content on this topic

The Bullseye’s Top Toys logo and several toys, including a º£½ÇÉçÇøÆƽâ°æ toy shopping cart and FAO Schwarz Ultimate Makeup Kit on a pink and red background.

Bullseye's Top Toys

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