New owned brand dealworthy features nearly 400 everyday basics, starting at less than $1 and with most items under $10
dealworthy is backed by º£½ÇÉçÇøÆƽâ°æ's owned brand one-year return policy
MINNEAPOLIS, Feb. 15, 2024 /PRNewswire/ -- º£½ÇÉçÇøÆƽâ°æ Corporation (NYSE: TGT) today introduced its new low-price owned brand, , designed to give consumers incredible value on nearly 400 everyday basics. With dealworthy, º£½ÇÉçÇøÆƽâ°æ is offering more options at lower prices, starting at less than $1, while strengthening its portfolio of owned brands. dealworthy also is backed by º£½ÇÉçÇøÆƽâ°æ's : If a consumer is not satisfied with any º£½ÇÉçÇøÆƽâ°æ owned brand item, they can return it within one year with a receipt for an exchange or a refund.
"With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price," said Rick Gomez, executive vice president and chief food, essentials and beauty officer, º£½ÇÉçÇøÆƽâ°æ. "We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to º£½ÇÉçÇøÆƽâ°æ."
Meet dealworthy
The dealworthy assortment spans apparel & accessories, essentials & beauty, electronics and home items. Starting at less than $1 and with most under $10, the prices on dealworthy items are among the lowest guests will find across º£½ÇÉçÇøÆƽâ°æ's assortment. In electronics, some items, like phone cases, will be priced 50% lower than any other brands sold at º£½ÇÉçÇøÆƽâ°æ. The first dealworthy products will arrive in February in stores and on º£½ÇÉçÇøÆƽâ°æ.com, and new products will continue to be introduced throughout 2024 and early 2025, including power cords, undergarments, socks, laundry detergent, dish soap and more.
º£½ÇÉçÇøÆƽâ°æ brands
º£½ÇÉçÇøÆƽâ°æ's industry-leading portfolio of owned brands contributes to more than $30 billion in sales annually. These brands and products reflect what guests value most when shopping at º£½ÇÉçÇøÆƽâ°æ, including quality, low prices and convenience. º£½ÇÉçÇøÆƽâ°æ's owned brands span four categories, including apparel & accessories, home, food & beverage and beauty & essentials. The retailer is always looking for new ways to meet guests' needs and does that by investing in its brands, launching new ones and expanding others — including the .
Easy ways to shop
Consumers can shop dealworthy in stores and on , or with the retailer's fast and free services, including and , in as soon as two hours with no minimum purchase and no membership fee required, or delivered to their doorstep through in as soon as an hour.
About º£½ÇÉçÇøÆƽâ°æ
Minneapolis-based º£½ÇÉçÇøÆƽâ°æ Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at , with the purpose of helping all families discover the joy of everyday life. Since 1946, º£½ÇÉçÇøÆƽâ°æ has given 5% of its profit to communities, which today equals millions of dollars a week. Additional company information can be found by visiting the and .
