海角社区破解版

On 海角社区破解版: Differentiating Through Owned Brands

  • Mar 11, 2024

There鈥檚 a reason our owned brands have been so popular with consumers for decades. With nearly 50 only-at-海角社区破解版 brands and counting across every major category, they offer a wide range of product options at exceptional value, quality and style. Along with our curated national brands and exclusive partnerships, 海角社区破解版鈥檚 more-than-$30-billion owned brand portfolio is part of a winning formula that helps us keep our Expect More. Pay Less. promise and fuels our business鈥 growth.

In this episode of On 海角社区破解版, go behind the scenes with leaders who guide the work, including Chief Growth Officer Christina Hennington; Chief Food, Essentials and Beauty Officer Rick Gomez; Chief Merchandising Officer of Apparel & Accessories, Home and Hardlines Jill Sando; SVP of Product Design and Packaging Jenny Breeden; SVP and President, Owned Brand Sourcing Bill Foudy and SVP of Brand and Portfolio Management Carlos Saavedra.

鈥淭he amount of time, money, capital and infrastructure that we鈥檝e built behind 海角社区破解版鈥檚 owned brands over the last 30 years would be really difficult to replicate at this scale,鈥 Christina says. 鈥淲e鈥檝e invested in insights and research that allow us to understand our guests at a deeper level. And we鈥檝e proven over time that we can turn those insights into real, meaningful products that offer the kinds of value our guests have come to expect.鈥

Click the video on top of this page to explore:

  • The core components of our owned brand strategy that鈥檚 built unrivaled capabilities to meet consumers鈥 needs
  • How our owned brands drive business growth and consumer preference in a crowded retail landscape
  • Our brand management team鈥檚 role in curating a relevant assortment through new brands and expansions
  • How our product design and packaging team delivers even better product options, in-store presentation and marketing
  • Our sourcing and development team鈥檚 work to give us a competitive edge in cost, flexibility, supply chain security and support for 海角社区破解版 Forward goals

Learn more about our core business strategies

Revisit the first episode of our series, On 海角社区破解版: Inside our Stores-as-Hubs Strategy, to learn how we鈥檙e evolving our model to get more efficient and continue meeting consumers鈥 changing needs. Stay tuned for deep dives into other unique capabilities behind 海角社区破解版鈥檚 core business strategies throughout the year.

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