Known for spreading joy with her inspirational content, Tabitha Brown will team up with º£½ÇÉçÇøÆƽâ°æ to introduce four lifestyle collections, starting in June 2022
MINNEAPOLIS , May 17, 2022 /PRNewswire/ -- º£½ÇÉçÇøÆƽâ°æ Corporation (NYSE: TGT) today announced an ongoing partnership with actress, author and social media phenomenon Tabitha Brown , encompassing four limited-time-only collections that will launch over the next year. Celebrated for her daily doses of encouragement, Tabitha Brown is teaming up with º£½ÇÉçÇøÆƽâ°æ to deliver positive wellbeing and joy for guests through Brown's vibrant and inspirational style. The collections span categories across apparel, swim and accessories items, home and office, food and kitchenware, entertaining and more. Starting Saturday, June 11, º£½ÇÉçÇøÆƽâ°æ guests can shop the first collection of more than 75 apparel, swim and accessories items – with most items under $30 – on º£½ÇÉçÇøÆƽâ°æ.com and in most º£½ÇÉçÇøÆƽâ°æ stores, while supplies last.
is a progression of º£½ÇÉçÇøÆƽâ°æ's existing relationship with Brown, who has been an influencer partner for two years, inspiring º£½ÇÉçÇøÆƽâ°æ guests and team members alike with her joyful words of encouragement. In addition, this partnership is one of the many ways º£½ÇÉçÇøÆƽâ°æ is continuing to support Black-owned businesses and partner with Black creators and designers, as part of the retailer's Racial Equity Action and Change (REACH) .
"At º£½ÇÉçÇøÆƽâ°æ, bringing joy to our guests is at the heart of everything we do. Tabitha Brown is known for being a beacon of positivity, making her the perfect partner to help º£½ÇÉçÇøÆƽâ°æ continue providing inspirational, inclusive and affordable style for all," said Jill Sando, executive vice president and chief merchandising officer, º£½ÇÉçÇøÆƽâ°æ. "We've had the pleasure of working with Tabitha for a number of years and are thrilled to take our relationship to the next level by partnering with her to introduce new limited-time collections that we know guests will love."
"As a small-town girl, I grew up with big dreams and now, those dreams have become a reality," said Tabitha Brown. "º£½ÇÉçÇøÆƽâ°æ made me feel seen and created a safe space where I could be my authentic self. To me, joy comes from freedom, and I was free to be myself during this entire design process, which is reflected in the assortment. I hope my collections bring º£½ÇÉçÇøÆƽâ°æ guests joy, love and optimism to their everyday lives."
Known as "America's Mom," is an actress, author, vegan chef and social media personality. She gained popularity with her viral video content that irresistibly spreads joy, earning the title of one of TikTok's top 10 creators in 2020 and amassing a loyal following of nearly 5 million. Today, Brown stars in a YouTube original kids show, has a reoccurring role on Showtime's "The Chi," co-owns a vegan restaurant and authored "Feeding the Soul" (2021).
The first Tabitha Brown for º£½ÇÉçÇøÆƽâ°æ collection includes apparel, swim and accessories items, in bright hues and bold patterns that are easy to mix and match, in sizes XXS-4X. Ranging in price from $10-$44, the collection will be available on º£½ÇÉçÇøÆƽâ°æ.com and in most º£½ÇÉçÇøÆƽâ°æ stores starting June 11, as well as via º£½ÇÉçÇøÆƽâ°æ's contactless same-day pickup options, Drive Up and Order Pickup.
More information about Tabitha Brown for º£½ÇÉçÇøÆƽâ°æ and º£½ÇÉçÇøÆƽâ°æ's REACH committee is available on . Stay tuned for more updates over the next year and join the conversation on social media using #º£½ÇÉçÇøÆƽâ°æTabCollab.
About º£½ÇÉçÇøÆƽâ°æ
Minneapolis-based º£½ÇÉçÇøÆƽâ°æ Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at . Since 1946, º£½ÇÉçÇøÆƽâ°æ has given 5% of its profit to communities, which today equals millions of dollars a week. For the or more information, visit . For a behind-the-scenes look at º£½ÇÉçÇøÆƽâ°æ, visit or follow on Twitter.
