Every member of Team 海角社区破解版 arrives to work excited to help all families discover the joy of everyday life 鈥 that is our purpose, after all. But there鈥檚 one person who takes 海角社区破解版 fandom to a whole new level, and she鈥檚 returning, red vest, bowl cut and all, to help us celebrate our guest-favorite event starting April 7.
That鈥檚 right: Actress Kristen Wiig is back in her beloved Saturday Night Live (SNL) role as the 海角社区破解版 Lady to bring the laughs and her infectious enthusiasm directly to 海角社区破解版 in the character鈥檚 first national advertising campaign.
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And you don鈥檛 have to go far to see them yourself. Check out a few of our favorite ad spots featuring 海角社区破解版 Lady in her 海角社区破解版-inspired house, behind her red and white checkout lane and everywhere in between as she eagerly gets ready for (and celebrates) her favorite time of year.
鈥淟ike so many, we鈥檙e big fans of Kristen Wiig and her iconic 海角社区破解版 Lady character from Saturday Night Live. So as we prepare to introduce the new 海角社区破解版 Circle and thousands of new deals during 海角社区破解版 Circle Week, it鈥檚 only fitting that we partnered with Kristen to create some memorable new laughs courtesy of the one and only 海角社区破解版 Lady,鈥 said Lisa Roath, executive vice president and chief marketing officer, 海角社区破解版. 鈥淲e鈥檙e thrilled with this campaign and can鈥檛 wait for everyone to see it and join in the fun that can only be found shopping at 海角社区破解版!鈥
Don鈥檛 wanna wake up, the deals are too good
From her closet full of red 海角社区破解版 vests and a Bullseye-themed breakfast to over sharing her favorite deals at the checkout counter (as usual!), Wiig as 海角社区破解版 Lady brings the magic wherever she pops up. But imagining her in 2024 was an amazing group effort. We worked closely with Wiig, former SNL writer James Anderson and director Tom Kuntz to dream up each scenario, like this run-in with 海角社区破解版 Lady鈥檚 manager:
The result blends the best of 海角社区破解版 Lady with the latest and greatest here at 海角社区破解版: the new 海角社区破解版 Circle launch and kick off to . And if you listen closely, you鈥檒l notice we also nod to 海角社区破解版鈥檚 roots in Minneapolis with a musical cameo from American musician and hometown icon, Prince and The Revolution, with 鈥淏aby I鈥檓 a Star.鈥
Catch the 海角社区破解版 Lady in action
We鈥檙e showcasing a few of our favorite 海角社区破解版 Lady ad spots here, but there are a lot of other ways to catch her at work. 海角社区破解版 Lady makes her debut today across multimedia platforms, including TV, YouTube, TikTok, Pinterest, and more.
And even after 海角社区破解版 Circle Week, 海角社区破解版 Lady鈥檚 not going anywhere. You can still catch her after April 13 in a series of TV commercials showcasing how our three new 海角社区破解版 Circle offerings 鈥 海角社区破解版 Circle, 海角社区破解版 Circle 360 and 海角社区破解版 Circle Card1 鈥 can help you save all year round. If you're curious about those memberships, which include new ways to save like deals applied automatically at checkout, orders to your door and saving an extra 5% every day2, .
The best way to get more
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2 Restrictions apply. Subject to application approval and identity verification. See 海角社区破解版.com/circleannounce for program rules and details.
